CREATIVE STRATEGY · SOCIAL MEDIA · PODCASTS
Stories that connect.
Content that grows.
Impact you can see.
I’m Srishti, a creative strategist, social media lead, and podcast producer who brings ideas to life through storytelling. I build content strategies that give brands a voice, create meaningful connections with audiences, and turn creative ideas into content that makes an impact.
WORK ACROSS BRANDS
AUDIENCE GROWTH. REAL IMPACT.
Creative ideas.
Measurable impact.
From building a podcast audience from the ground up to contributing to high-performing brand collaborations, my work brings together storytelling, strategy and audience growth. Here’s a look at the impact behind the content.
Views from a single brand collaboration.
Followers and subscribers gained and audience growth across six accounts.
SELECTED WORK
The work.
Out in the world.
Brand stories, films and conversations shaped by creative strategy and storytelling. Explore selected work here, then discover the original pieces.
A QUICK INTRODUCTION
Explore the work by the kind of stories I create and the role I play in bringing them to life.
BRAND FILMS
From script to screen.
Turning creative concepts into brand films through scripting, shoot direction and on-set production.
↘FOUNDER STORIES
A personal voice, brought to life.
Shaping founder-led narratives through concept development, scripting, direction and edit oversight.
↘PODCAST PRODUCTION
Conversations worth hearing.
Producing long-form conversations and short-form content that bring stories to new audiences.
↘CHAPTER 01 / Creative strategy, storytelling & guided audio.
Vani Kabir Studio
A distinct brand voice brought to life through product storytelling, creative direction and content designed to inform, engage and inspire.
153K → 157KInstagram followers+4K added · +2.6% growth
13.82MViews across content
223,563Likes across content
MY CREATIVE CONTRIBUTIONContent strategy, copywriting, ideation, creative direction, content calendars and team coordination, shaping how the brand communicates and connects with its audience across social media.
Instagram Reels
Standout pieces showcasing product storytelling, creative direction and recurring content series.
01. Healing Gems from the Land of Wonder
Instagram ↗Copywriting · Ideation
02. Your Luck and Stability Are Just This Bracelet Away
Instagram ↗Copywriting · Ideation · Visual direction
03. June’s Blessing of the Month
Instagram ↗Copywriting · Ideation · Shoot · Visual direction
04. The Perfect Base for Your Altar
Instagram ↗Copywriting · Ideation · Shoot · Visual direction
05. August’s Blessing of the Month
Instagram ↗Copywriting · Ideation · Shoot · Visual direction
Brand copy & editorial concepts
A selection of product storytelling, editorial concepts and audience-led content created to bring the brand’s voice to life.
01. Attract True Love
Instagram ↗Crystal spheres - product storytelling
Copywriting · Ideation
02. The Buck Moon Doesn’t Ask You to Become Someone New
Instagram ↗Full Moon - editorial concept
Copywriting · Ideation
03. Do You Ever Feel Like Your Mind Is Still Running, Even When the Day Is Over?
Instagram ↗Choosing calm - brand copy
Copywriting · Ideation
GUIDED AUDIO PRODUCTION
Guided meditations
MY CREATIVE CONTRIBUTIONFrom the recording process to the final visual presentation, I oversaw the production of guided audio experiences designed to help audiences engage with themes of self-awareness, abundance and inner calm.
857,046Views across guided meditation videos
659Likes across guided meditation videos
57Comments across guided meditation videos
Selected Guided Audio Productions
01. If This Audio Reaches You, You Are the Chosen One
YouTube ↗Recording oversight · Editing · Visual presentation
02. 8 Minutes Morning Wealth Affirmations
YouTube ↗Recording oversight · Editing · Visual presentation
03. 10 Minutes Inner Peace
YouTube ↗Recording oversight · Editing · Visual presentation
CHAPTER 02 / Brand storytelling, founder narratives & films
Maate
Building a brand’s voice through founder-led storytelling, product led content - relatable conversations and collaborations for a mother and baby wellness brand.
53K → 56KInstagram followers+3K added · +5.7% growth
18.95MViews across content
333,792Likes across content
MY CREATIVE CONTRIBUTIONCampaign ideation, scripting, content direction and in-house production, bringing brand stories to life through relatable narratives and purposeful storytelling.
Brand-led Instagram Content
Showcasing the range of content, from emotional brand films and founder conversations to product storytelling and celebrity-led collaborations.
01. Raksha Bandhan — Care Beyond Every Bond
Instagram ↗Conceptualisation · Scripting · Direction · Edit oversight
02. What Makes the Bottle Different?
Instagram ↗Conceptualisation · Scripting · Direction · Edit oversight
03. Shwet Pushp — Gentle Care in Every Bath
Instagram ↗Conceptualisation · Scripting · Direction · Edit oversight
04. Nina & Vivienne — Their Maate Story
Instagram ↗Conceptualisation · Scripting · Direction · Edit oversight
05. They Made Me a Mother
Instagram ↗Conceptualisation · Scripting · Direction · Edit oversight
PERSONAL BRANDING & FOUNDER STORYTELLING
Priyanka Raina - Founder-Led Content
Translating a founder’s personality, expertise and brand vision into stories that feel authentic, relatable and engaging.
49.99M+Views across multiple founder-led reels
188.81K+Likes across multiple reels
863Comments across multiple reels
Personal-Page & Founder-Led Work
A selection of founder-led videos blending product education, personal storytelling and brand conversations to build a stronger connection with the audience.
01. A Ritual of Self-Love - Estée Lauder Collaboration
Instagram ↗Conceptualisation · Scripting · Direction · Edit oversight
02. What’s in a Mom’s Bag
Instagram ↗Conceptualisation · Scripting · Direction · Edit oversight
03. Product Care, Explained by the Founder
Instagram ↗Conceptualisation · Scripting · Direction · Edit oversight
04. Baby Wipes - A Playful Product Interview
Instagram ↗Conceptualisation · Scripting · Direction · Edit oversight
05. The Why Behind Maate
Instagram ↗Conceptualisation · Scripting · Direction · Edit oversight
CAMPAIGNS
Brand films
Bringing the Maate brand story to life through brand films that balance product messaging with relatable family moments and clear brand communication.
4.02M+Views across multiple accounts and brand films
111.64K+Likes across multiple platforms and brand films
489Comments across multiple platforms and brand films
MY CREATIVE CONTRIBUTIONScripting oversight, brand alignment, on-set brand representation, shoot oversight and celebrity coordination, ensuring the creative vision translated seamlessly from concept to screen.
01. Beyond Safe. Beyond Gentle. Effective.
YouTube ↗Brand-side production · Scripting oversight · Shoot oversight · Celebrity coordination
02. Choose Effective Baby Care
YouTube ↗Brand-side production · Scripting oversight · Shoot oversight · Celebrity coordination
03. Effective Care, With Fewer Products
YouTube ↗Brand-side production · Scripting oversight · Shoot oversight · Celebrity coordination
CHAPTER 03 / Building a community from the ground up
Maatehood
Growing a parenting community through relatable Instagram storytelling and meaningful conversations on the shared Maatehood YouTube channel, bringing real parenting experiences to the forefront.
0 → 16.5KInstagram followers
21.14M+Instagram Reel views.
0 → 7.18KYouTube subscribers.
MY CREATIVE CONTRIBUTIONPodcast production, creative ideation, scripting, guest out-reach, set design and direction, shaping conversations that bring parenting experiences, perspectives and challenges to a wider audience.
High-Performing Instagram Clips
A selection of podcast highlights, parenting conversations and behind-the-scenes content that brought the Maatehood community to life.
01. Behind the Conversations
Instagram ↗Podcast production · Behind-the-scenes content
02. Raising Children Beyond the Classroom
Instagram ↗Creative ideation · Scripting · Podcast production
03. A Conversation About Breakfast
Instagram ↗Creative ideation · Scripting · Podcast production
04. Season 2 — The Return
Instagram ↗Podcast launch production · Creative direction
05. Recognising When You Need Support
Instagram ↗Creative ideation · Scripting · Podcast production
Leading Episodes
A long-form conversations exploring personal stories, parenting perspectives and expert insights, produced for the Maate YouTube channel.
CHAPTER 04 / Giving a creative studio its own voice
WYN Studio
Creating original, research-driven content that turns everyday conversations around technology, pop culture and current trends into engaging, personality-led stories.
1.7K → 3KInstagram followers+1.3K added · +76.5% growth
6.79M+Views across content
422,960Likes across content
MY CREATIVE CONTRIBUTIONConcept development, editorial research, scripting, direction, set design and on-screen presentation, bringing ideas from research to screen through distinctive creative formats.
Reels
A selection of original studio content blending research, humour and cultural commentary to make complex or trending topics accessible and entertaining. 39.08K+ views across selected content.
01. ChatGPT vs Humans
Instagram ↗Creative concept · Scripting · Direction
02. India at the Oscars
Instagram ↗Creative concept · Scripting · Direction
03. Spotify vs Bollywood
Instagram ↗Creative concept · Scripting · On-screen presentation
04. AI Memories
Instagram ↗Creative concept · Scripting · On-screen presentation
05. The Genius of Fevicol
Instagram ↗Creative concept · Scripting · On-screen presentation
CHAPTER 05 / Conversations, storytelling & audience growth
Pragyaan Podcast
Producing conversations that explore personal journeys, ideas and perspectives, while helping a podcast build a stronger presence and reach a growing YouTube audience.
8K → 10KYouTube subscribers+2K added · +25% growth
16.18K+Views across selected content1 measured episode
MY CREATIVE CONTRIBUTIONPodcast production and content development, helping shape conversations into engaging long-form episodes and discoverable digital content.
Featured Conversations
A selection of conversations spanning investigative stories, cultural narratives and spiritual perspectives.
CHAPTER 06 / The stories behind sporting excellence
Fit India Champions Podcast
Bringing India’s sporting journeys to the forefront through conversations with champions, exploring the people, challenges and moments behind their achievements.
67,213Views across podcast episodes
1,994Likes across podcast episodes
124Comments across podcast episodes
MY CREATIVE CONTRIBUTIONPodcast production, helping bring athletes’ stories to life through long-form conversations and short-form content designed to extend their reach beyond the episode.
Leading Full Episodes
Conversations with Indian athletes that go beyond their achievements to explore the journeys behind them.
Champions Reels
Short-form highlights and promotional content that bring the athletes’ stories to a wider audience.
01. The Wait Is Almost Over - Launch Promo
Instagram ↗Podcast production
02. Adventure Stories - Episode Promo
Instagram ↗Podcast production
03. Antim Panghal - Olympic Ambition
Instagram ↗Podcast production
04. Anush Agarwalla - An Equestrian Journey
Instagram ↗Podcast production
05. Lovlina Borgohain - Beyond the Medal
Instagram ↗Podcast production
CHAPTER 07 / Cinematic storytelling & shoot direction
Mystic Healer
Bringing the people, practices and stories behind Mystic Healer to life through thoughtfully directed films, combining visual storytelling with a considered on-screen presence.
40+Reels directed
21.65K+Views across films
MY CREATIVE CONTRIBUTIONShoot direction and on-set visual treatment, shaping how each story was framed, presented and brought to life on camera.
Selected Directed Films
Reels exploring healer introductions, personal stories and spiritual theme through a cinematic lens.
01. Healers Introduction - Part 5
Instagram ↗Shoot direction
02. Healers Introduction - Part 4
Instagram ↗Shoot direction
03. Healers Introduction - Part 3
Instagram ↗Shoot direction
04. Healers Introduction - Part 2
Instagram ↗Shoot direction
05. An Animal Communicator’s Story
Instagram ↗On camera presence · Shoot direction
06. When Energy Flows
Instagram ↗Shoot direction
CHAPTER 08 / Selected campaigns & creative production
More Brand Stories
A collection of work spanning career advice, educational campaigns and original brand concepts, each shaped around a distinct audience and creative approach.
Naukri.com
Making career advice click with Gen Z
Turning workplace insights and presentation tips into relatable, engaging short-form content for a younger audience.
My contributionScriptwriting · Set design · Video direction
100K+ Reel viewsOpen on Instagram ↗Binance South Asia
Making crypto education more accessible
Creating short-form campaign and educational content designed to make complex topics more approachable and engaging.
My contributionScripting · Set design · Video direction
34K+ viewsOpen on Instagram ↗Barista
Brewing coffee & conversations
A pitch concept built around the conversations, people and stories that begin over coffee, bringing the brand to life through a people-first narrative.
My contributionScripting · Storyboarding · Location setup · Direction
Original pilot conceptOpen on Google Drive ↗
IN MY ELEMENT. ON SET.A LITTLE ABOUT ME
Curious mind.
Producer’s instinct.
I’m Srishti, a creative strategist, social media lead and podcast producer with a background in Media and Communication. I bring ideas to life through storytelling, creative direction and hands-on production.
I enjoy being part of the entire creative process: finding the story, shaping the script, building the concept and bringing it to the screen. For me, good content is more than an idea. It’s about understanding what makes people connect, creating something worth their attention and making sure every detail serves a purpose.
From building wellness brands and founder-led narratives to producing conversations with sporting champions, my work spans different industries, formats and audiences. What connects it all is a curiosity for stories and a drive to turn them into meaningful content.
The full story - view my CV ↗
06 / THE JOURNEY SO FAR
Built through
doing the work.
Vani Kabir Multiverse
Social Media Manager · Social strategy, content planning & operations
Maate
Creative Head · Brand content & Maatehood podcast production
WYN Studio
Creative Head · Social Media Manager · Podcast Producer
Earlier chapters +
Tabloid XO · Content Writer Intern · Aug 2020–Feb 2021 & Sep–Dec 2021
POPxo Daily · Assistant Director Intern · Jul 2019
Hindustan Media Limited · News Desk & Field Reporting Intern · Jun–Jul 2018
O.P. Jindal Global University · B.A. Media and Communication · 2017–2020
HAVE A ROLE, A PROJECT, OR A GOOD IDEA?
Let’s make
something matter.↗
srishtitrehan1999@gmail.com ↗+91-9416291237 ↗Creative strategy. Content. Conversations.